![]() He told author Stephen Rebello, who wrote The Making of Psycho, that syrup in a squeeze bottle was a new, space-age innovation that did the trick: "Shasta had just come out with chocolate syrup in a plastic squeeze bottle. These had just started to hit the markets when Hitchcock's makeup supervisor on the iconic thriller Psycho, Jack Barron, was devising a way to make a blood-centric movie appear authentic. Overbearing censorship guidelines helped-they did not allow much blood to be shown on screen at all.Īnd to apply the syrup in realistic looking drips, another unlikely solution presented itself: the squeezable bottle. Yes, in a world of blacks-and-whites, chocolate syrup stood in stark contrast to light backgrounds. With the development of the movie industry, early black-and-white films used a quick and easy shortcut for their bloody needs: chocolate syrup. Clearly, modern stage blood is no longer made from boiled insects.
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